‘Social media gives young players a profile. It makes them well known. Maybe just in one small circle of people but it’s still something they aspire to. They don’t find it odd that they’re sharing bits and pieces of their lives with everyone on the back of it. It’s the complete opposite actually.
It’s amazing how different the generations are. I was talking to a former Kerry player, there a while back and he couldn’t fathom the whole thing. He saw a tweet from a player one night that said something like, “Laying up for the night drinking tea and icing my hamstring.”
My man was scathing. “A nation holds its breath,” he said.
But that’s just how players are now. And the upshot of it is that nothing an intercounty player or manager or team does these days ever happens in private. Because everybody is so keen to share every little bit of their lives, every little thing gets out to the wider public.’

http://www.irishtimes.com/sport/gaelic-games/sky-tv-and-social-media-highlight-the-changing-face-of-the-modern-game-1.1802988?page=1